The Toyota Prius is the result of 30 years of research and development towards Toyota’s ultimate goal – the totally emission-free vehicle. Paving the way to that objective, the Toyota Prius is the most eco-friendly, mass-produced hybrid car on the planet with a string of accolades and 'firsts' to its name.

The Toyota Prius is leading the way for environmentally friendly cars globally. This is not an idea that’s ahead of its time – this is an idea that cannot wait.

Read more about what it's like to drive a Toyota Prius...