The world's most successful hybrid vehicle

As the global leader in hybrid technology, Toyota has brought the world the most successful hybrid vehicle to date. Combining advanced technology, progressive design and futuristic features, the Prius is the epitome of green, driver-friendly motoring, and marks a significant step towards Toyota’s ultra-clean motoring objectives of the future.

The Toyota Motor Corporation has long recognised the need for a sustainable, environmentally-friendly alternative to traditional fuel-powered motoring, and for the past decade has researched and developed hybrid technology. The Prius – the celebrated Toyota hybrid car – has achieved global acclaim since its international debut in 2001, and to date is the world’s best-selling hybrid car. And when one considers the substantial investment in research, development and labour that went into creating this Toyota hybrid car – dubbed "The car of the future" – it's hardly surprising that the Prius has fast become the planet's most trusted hybrid vehicle.

"For over one hundred years, cars have made a progressive improvement in our society, and at the same time, a lot of people have viewed them as potentially being a burden, due to the issues regarding emissions," explains Toyota Motor Sales’ Ernest Bastien – the Vice President of its Vehicle Operations Group. "Now, instead of being part of the pollution, they can be part of the solution."

The Toyota hybrid car leads the green motoring revolution

The aim of the Toyota Prius hybrid car was to provide consumers with a level of motoring technology that they’d never yet experienced – and which would help them to have a direct impact on improving the state of the environment.

For many years, consumers have been urged to make small changes that could have a big impact on global warming – such as using energy-efficient light-bulbs, buying locally-produced foods and walking or cycling instead of driving. But now, the Toyota hybrid car – the ultra-advanced Prius – is enabling consumers to make a single, simple change that could have one of the biggest positive impacts on the environment to date.

Today’s mainstream market has largely come to embrace hybrid technology as the modern motoring alternative – something which Toyota believes is critical to the success of future transportation and the sustainability of the environment.

Toyota hybrid cars: Achieving the impossible

Toyota is a leader in hybrid technology primarily because at a time when no one else was thinking about it, Toyota made a substantial investment in people, research, engineering and equipment – and completed a project that most thought was impossible. This commitment to developing the ultimate eco-car – still Toyota’s number one goal – resulted in the birth of the Prius, a purpose-built hybrid vehicle designed to maximise fuel efficiency and improve air quality.

The Toyota hybrid car has a recyclability potential of over 90 percent, and the lighter-weight steel used to craft this vehicle has been designed for remanufacturing and recycling. A car that is truly in harmony with the environment, the Prius proves that it is possible to enjoy a satisfying motoring experience without harming the environment. Why switch to a hybrid car? As Bastien so simply states, “We all breath the same air; we all need clean air, so why not?”

Toyota hybrid cars: Now more affordable than ever

Hybrid cars, such as the Toyota Prius, are no longer the concept cars of the past – nor are they the vehicles of only the wealthiest environmentally-conscious consumers. The cost of hybrid technology has decreased substantially since the Prius’ debut seven years ago, and these vehicles are now within reach of all individuals who wish to practice greener, eco-friendly motoring.

The future of the planet will be defined by the automobile. What car will you be driving into the future? Book a test drive today to experience the Prius for yourself, or locate your nearest Toyota Prius dealership.